![]() Behavior - The section follows the user's path and explains what customers do on your website.Using these metrics, you can interpret the impact of your marketing efforts on various user segments. Information such as demographics, location, retention, and device technology. ![]() Each section highlights different data sets and balancesĪudience - This section helps you explore who your customers are. The Google Analytics dashboard is organized into four sections. Building up a history of metrics will enable you to identify trends and opportunities, all while analyzing your site's traffic to make consistent and effective changes. There are a lot of website statistics to decipher, but Google Analytics has got your team covered.
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